Ride in style

ViTre_webA few weeks ago we had a photo session for our shop. Me and my brother been running it since 1997. Being a small business we’re doing everything by our selfs – retail, marketing, cleaning and so on… A few years ago we decided to make our own advertising pics. We don’t afford a fancy advertising agency. But hiring a good photographer like Ztudio.se and with a little help from friends we made it happen. Our local fashion pics was a success. This spring i decided to take my Singular Peregrine along as an accessory. It sure is one stylish bicycle. I think it work out pretty awesome.
Ride in style2



Pimp my Muk´Part II. Get One up

The One Up rear sprocket and front Raceface wide/narrow chain ring has being waiting to get assembled for a while now. Early spring has made me run the Singular Peregrine to work the last couple of weeks and the Muk been resting. However, heavy snow fall last night made me stay up late installing the new drive train. The One up sprocket sure is a super upgrade. 20140321-133919.jpg
Make me run 1×10 without loosing the low gear. Super easy to install and works like a charm. Combined with the new wheels the Muk is one mean machine! It was a blast to ride to work. Lunch break was also dedicated to ride. I met up with Andreas and bumped around some wood trails. He brought the Gopro. I´ll post a film if he get it edited.

Pimp my Muk´

Finally i´m getting things done on the fat bike. I ordered new wheels from Slam69. Surly Larry rims and Hope Fatsno hubs. A beautiful custom hand build set with white spokes from The Slam Man. I also wanted to go 1×10 but due snowy conditions needed the low gears. With OneUp components awesome 42t sprocket it´s possible. Being a geek and all i also went for new discs from Superstar components. I run Superstar on my AM rig and i like them. Alpine rotors are available in white and green bolts just look great with the white/green frame and the white spokes. Now i´m just waiting for the skewers so i can fit the wheels… I sold my old wheels to The Lars for his new Mukluk. We are working on it right now and a build report is coming up on as soon as we are ready.





Kevin on ice

Due to all the publicity we gave to the Bothnia race a fellow from England decided to take his Pugsley and fly over to us in Luleå. Kevin is an adventures brit and stayed a whole week to get some proper winter cycling on ice and snow mobile trails. Little did we know that this winter would turn out to be the worst in 50 years. Warm weather and heavy rain made the organizers cancel the race. March usually is the best part of winter. Cold nights and sunny days make for epic winter cycling. But this year, fog and slushy snow. Kevin being stubborn rode the ice anyway. When the weekend approached i invited the british gentlemen home for dinner and some planning for the weekend. When i drove him back to his hotel the rain was poring and the forecast for riding on saturday was bad. But, when i woke up in the morning the rain was gone and a big yellow thing lit the sky, for the first time in weeks…

I called Sven and we decided to load the bikes and drive up to the Råneå river vally. The idea was to ride along the Ore trail for a few miles. It might just be hard enough to ride despite the warm weather. This was also a chance to check if the ore trail was possible to ride the whole 200 kilometers, a trip me and Sven been planning for a while. I was not.
After a few hundred meters of super soft wet sugar slushy snow we almost gave up, almost. Still the sun was shining and the thermometer said around +8°c we decided to give it a shot. It was a struggle but crossing a few lakes on the way made it a bit easier.
Slush on the ore trail.

The ice was wet but easy to ride

The sides of the trail was super soft

Foot prints of fat bike tires

When riding in these conditions tire pressure is the key

No kick stand needed

After 18 hard earned kilometers we reached the Aurora Safari Camp and Fredrik tagged along (on snowmobile) and we had some coffee and a chat in the amazing camp.

Aurora Safari Camp is glamping at it´s best.

I think Kevin was quite satisfied even if he got a taste of spring instead of winter. It was great to get to know him, cycling makes the world a smaller place and despite cultural difference we are all the same. Kevin was the first winter cycling tourist in Swedish Lapland but sure not the last.

Thanks for dropping by Kev! I´m sure you will come back, hopefully with some friends. I promise to serve better weather next time. 😉


Austin, day 1 – Mellow Johnny’s


It had to be done, a visit to Lance Armstrongs bike shop in Austin. It’s a beautiful store, and i’ll get back there later this week and try to talk to some of the guys working there! But for now, a few images.


Had to do a bit of shopping…


And coffee.


In the basement there’s a small museum with memorabilia.

Super heroine to the rescue

Being an old comic book geek i wanted a cool illustration logo for Bike life in Swedish Lapland. I contacted my fellow super heroine Liv-Jenny a super talented illustrator for the job. She happily accepted and i send her some bike pics.
She worked her magic and then The Lars helped me with text and logo design. I think it worked out pretty awesome. I´m also gonna get another super heroine to make me some cool stuff..
Emma got this cool company Read Head Creative. Soon i will have some nice beanies with Bike Life in Swedish Lapland logo for sale. Also big thanks to Fredrik Broman, Human Spectra, Aurora Safari camp, who took the original pic. When i come to think about it i´m blessed to be surrounded by talented creative people. I love you all!

Well here is the new logo!
bikelife logo