The Luleå Way is Fat 

Stoked to be a part of the second “The Luleå Way” short film promoting our beautiful city in the north. When they called me up and wanted some fatbikers to take part i realized  that we could make Luleå the fat bike capitol of Sweden or maybe Europe. There is now two companies renting and guiding. A couple of local bikeshops selling fat tire love machines. I’m turning B.L.I.S.L in to a bike business. Lots of tourism entrepreneurs have their eyes on fat bikes. 

With all these awesome guys like Ourorbouros, Fatbike Adventures, Cykelstället, Äventyrsbutiken Hägglunds, Brändögruppen and the Support of The City of Luleå and Swedish Lapland the unique fat bike conditions summer and winter I’m pretty sure we’re gonna make it.

Check out part one of The Luleå Way here

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